Yes, that’s what we aim for when we embark upon on obfuscating the design strategy of an organization. Content may be the king but design is the queen and the right kind of design reflects to a large extent the cash-rich nature of the organization. Both content and design need to be updated after every 12-18 months in order to stay relevant in the search engine ranking space. But there is a caveat: don’t change the domain frequently as search engines give higher weightage to the age of the domain.
Well there are two kinds of businesses in this world: those who have a website and those who don’t. While still others have a website but they have not designed it in such a way that it is visible to consumers. Trust us; if your website is not being viewed by your consumers, then it is nothing but a costly visiting card. The situation is quite akin to having a synthetic curtain on the front door of your website so that no one in the web universe can see you, let alone the search bots of Google.
Demographics matter
The age and profile of your visitors also has a bearing on the kind of website that you will develop. You will first have to decide whether your product or service caters to the B2B segment or B2C segment. Let us assume you are selling 3D scanners via your website. Now this is a typical B2B product and therefore it caters to an audience of industrial users. The website in question should have clearly defined areas for query forms, product representation and even a functionality to zoom in on the product if the user wants to. There should be dedicated spaces for logos and featured content.
User Experience matters
If you are designing your website to be user friendly as per internet marketing standard, then its best to keep your logo at the top left corner of the page or an input form as user’s first place their eyes on the left section of a page when they first login into a page. The top and bottom areas can be used for advertising space and even the sides of the web page is good real estate for display advertising. If you have an arrangement with Google or Yahoo to show targeted ads then the sides of the page are good enough for that purpose.
Design thinking @360urbanmedia
At 360urbanmedia.com, our website design thinking emphasizes on a minimalist approach to design and for us user experience is sacrosanct. We know from our experience that users keep their cursors usually in the middle of the screen and therefore all navigation menus are kept in the middle of the screen. Image tags, alt tags, meta tags are incorporated after a sound competitor analysis and keyword planner tools are employed in order to zero in on the right set of keywords. A solid internet marketing campaign involving liberal use of outstanding graphic design strategies is then unleashed to get the right set of results for the brand.